BY HAND

CLIENT: ETHOS

STILL PHOTOGRAPHY + DIRECTION : KODY KOHLMAN

DIRECTION OF PHOTOGRAPHY : ANDREW BYDLON

True craftsmanship is harder and harder to come by. Between overseas production, cheap material and corners being cut, items can be purchased for less and less. Through this process, quality suffers and the character is lost. Ethos is set on a much different course, from concept to delivery done in the United States, by hand.

Ethos is an ever developing company. The founder reached out to me to create assets that represented what Ethos stands for. After discussing the brand values, we came to a direction that spoke to them visually. We created a library of still images as well as short video clips to be used on social media and as web based assets. We wanted to highlight the product in a studio setting but as it would appear in a home, with sharp lines and hard shadows. There was also the goal to show the individuals who bring this furniture to life and the way in which they do so.